Institutional logos.

Institutional logos are normally shown at the very start of the film. It is not know of for the institutional logo to be placed elsewhere in the film. Normally in a film opening, more than one logo is shown.

THE HISTORY OF THE LOGO


Back in the day, logos were very simple. They normally only consisted of simple text or a still image. As film studios grew, they developed new ways of improving their logos which caused a bit of competition between the institutions.  One of the most famous logos in history is MGM's Leo the Lion. They introduced Leo the Lion in 1921 when Universal introduced a globe in their logo.

his an example of how competitive institutions when it came to out doing eachother with logos



20th Century Pictures merged with Fox in the 1930's, they ditched their tower logo and became 20th Century Fox Pictures.

This shows the progession with Columbia Pictures with their logo.



After completing our research into Institutional logos, we had to come up with ideas for institutional logos. After coming up with several ideas, each member of the group had to decide to draw one of our ideas.